{"id":3015,"date":"2026-10-24T09:30:36","date_gmt":"2026-10-24T09:30:36","guid":{"rendered":"https:\/\/avivratzman.com\/?page_id=3015"},"modified":"2026-10-24T10:16:36","modified_gmt":"2026-10-24T10:16:36","slug":"investor-ready-quiz","status":"publish","type":"page","link":"https:\/\/avivratzman.com\/en\/investor-ready-quiz\/","title":{"rendered":"Ready to Meet an Investor?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3015\" class=\"elementor elementor-3015 elementor-3011 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd256a e-flex e-con-boxed e-con e-parent\" data-id=\"3cd256a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67ce990 e-con-full e-flex e-con e-child\" data-id=\"67ce990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0363d8c elementor-icon-list--layout-inline elementor-align-center elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0363d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Practice tool<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26ef45 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a26ef45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ready to meet an investor?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b2df2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74b2df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>12 questions investors really ask, an investor patience meter, and a score at the end. Three minutes of practice \u2013 and a few laughs at classic founder mistakes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1a99a2 e-flex e-con-boxed e-con e-parent\" data-id=\"a1a99a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e153e elementor-widget elementor-widget-html\" data-id=\"f2e153e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"irq\" dir=\"ltr\" lang=\"en\">\r\n<style>\r\n.irq{--navy:#1F2F45;--navy2:#22355A;--gold:#F2C14E;--bg:#F6F1E7;--line:#D9DDE5;--txt:#202C3C;--muted:#627084;--red:#B4232C;--amber:#B7791F;--green:#2F7D4F;\r\n color:var(--txt);max-width:820px;margin:0 auto;font-family:inherit;box-sizing:border-box}\r\n.irq *{box-sizing:border-box}\r\n.irq-card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px}\r\n.irq h3{font-size:24px;line-height:1.3;color:var(--navy);margin:0 0 10px}\r\n.irq p{margin:0 0 12px;line-height:1.6;font-size:17px}\r\n.irq .irq-muted{color:var(--muted);font-size:15px}\r\n.irq-hl{display:flex;gap:12px;align-items:flex-start;background:#FDF6E3;border:1px solid #F2C14E;border-inline-start:5px solid #F2C14E;border-radius:12px;padding:14px 16px;margin:6px 0 16px;font-size:17px;line-height:1.6;color:var(--navy)}\r\n.irq-hl>span{font-size:26px;line-height:1.2}\r\n.irq button.irq-btn{padding:14px 16px!important;border-radius:12px!important;cursor:pointer!important;line-height:1.5!important;font-size:16px!important}\r\n.irq-kick{display:inline-block;background:#E8EEF8;color:var(--navy2);font-weight:700;font-size:14px;border-radius:999px;padding:5px 14px;margin-bottom:12px}\r\n.irq-steps{display:flex;flex-wrap:wrap;gap:8px 18px;margin:4px 0 16px;padding:0;list-style:none;font-size:15px;color:var(--navy)}\r\n.irq-steps li{display:flex;align-items:center;gap:8px}\r\n.irq-steps b{display:inline-flex;align-items:center;justify-content:center;width:24px;height:24px;border-radius:50%;background:var(--navy2);color:#fff;font-size:13px}\r\n.irq-pick{font-size:18px;font-weight:700;color:var(--navy);margin:8px 0 0}\r\n.irq button.irq-btn.irq-stage{border:2px solid #C9D3E3!important;background:#F7F9FC!important;padding:16px 18px!important;transition:transform .15s,box-shadow .15s,border-color .15s!important}\r\n.irq button.irq-btn.irq-stage:hover,.irq button.irq-btn.irq-stage:focus-visible{border-color:var(--navy2)!important;transform:translateY(-3px);box-shadow:0 8px 20px rgba(31,47,69,.14)!important;background:#fff!important}\r\n.irq-btn small{display:block}\r\n.irq-go{display:table;margin-top:10px;background:var(--navy2);color:#fff;border-radius:8px;padding:5px 12px;font-size:14px;font-weight:700}\r\n.irq-hint{font-size:14px;color:var(--muted);margin:0 0 8px}\r\n.irq-opts .irq-btn{display:flex!important;gap:12px;align-items:flex-start}\r\n.irq-opts .irq-btn .dot{flex:0 0 20px;width:20px;height:20px;margin-top:3px;border-radius:50%;border:2px solid #9AA6B8;background:#fff}\r\n.irq-opts .irq-btn:hover .dot{border-color:var(--navy2)}\r\n.irq-opts .irq-btn.sel .dot{border:6px solid var(--navy2)}\r\n.irq-stages{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:16px}\r\n.irq-btn{display:block;width:100%;text-align:left;border:1px solid var(--line);background:#fff;border-radius:12px;padding:14px 16px;font-size:16px;font-family:inherit;color:var(--txt);cursor:pointer;line-height:1.5;transition:border-color .15s,background .15s}\r\n.irq-btn:hover{border-color:var(--navy2);background:#FAFBFD}\r\n.irq-btn b{display:block;font-size:17px;color:var(--navy)}\r\n.irq-btn small{color:var(--muted);font-size:14px}\r\n.irq-top{display:flex;align-items:center;gap:14px;margin:-8px -8px 18px;padding:8px;background:#fff;border-radius:12px}\r\n.irq-pill{position:fixed;bottom:18px;left:50%;transform:translateX(-50%) translateY(140%);z-index:9999;display:flex;align-items:center;gap:10px;background:#fff;border:1px solid #D9DDE5;color:#202C3C;font-family:inherit;box-shadow:0 6px 24px rgba(31,47,69,.18);border-radius:999px;padding:8px 16px 8px 12px;font-size:15px;transition:transform .35s;direction:ltr;white-space:nowrap}\r\n.irq-pill{opacity:0;visibility:hidden;transition:transform .35s,opacity .35s,visibility .35s}\r\n.irq-pill.on{transform:translateX(-50%) translateY(0);opacity:1;visibility:visible}\r\n.irq-pill .pf{font-size:26px;line-height:1}\r\n.irq-pill .pb{width:90px;height:8px;border-radius:99px;background:#EEF0F4;overflow:hidden}\r\n.irq-pill .pb i{display:block;height:100%;border-radius:99px}\r\n.irq-pill.bump{animation:irqBump .6s}\r\n@keyframes irqBump{0%,100%{transform:translateX(-50%) scale(1)}40%{transform:translateX(-50%) scale(1.12)}}\r\n.irq-top.flash{animation:irqFlash .9s}\r\n@keyframes irqFlash{0%{box-shadow:0 0 0 0 rgba(34,53,90,.0)}30%{box-shadow:0 0 0 4px rgba(242,193,78,.55)}100%{box-shadow:0 0 0 0 rgba(34,53,90,0)}}\r\n.irq-face{animation:irqBreath 3.2s ease-in-out infinite}\r\n.irq-face.restless{animation:irqGlance 2.2s ease-in-out infinite}\r\n.irq-face.g{animation:irqNod .8s ease-in-out 2}\r\n.irq-face.w{animation:irqTilt 1s ease-in-out}\r\n.irq-face.f{animation:irqShake .7s ease-in-out}\r\n@keyframes irqBreath{0%,100%{transform:scale(1)}50%{transform:scale(1.06)}}\r\n@keyframes irqGlance{0%,60%,100%{transform:rotate(0)}70%{transform:rotate(-14deg)}85%{transform:rotate(10deg)}}\r\n@keyframes irqNod{0%,100%{transform:translateY(0)}50%{transform:translateY(7px)}}\r\n@keyframes irqTilt{0%,100%{transform:rotate(0)}40%{transform:rotate(16deg)}}\r\n@keyframes irqShake{0%,100%{transform:translateX(0)}20%{transform:translateX(-7px)}40%{transform:translateX(7px)}60%{transform:translateX(-5px)}80%{transform:translateX(5px)}}\r\n.irq-delta{display:inline-block;font-weight:800;margin-inline-start:8px;animation:irqUp 1.6s ease-out forwards}\r\n@keyframes irqUp{0%{opacity:0;transform:translateY(6px)}20%{opacity:1;transform:translateY(0)}80%{opacity:1}100%{opacity:0;transform:translateY(-8px)}}\r\n.irq-react{display:flex;align-items:center;gap:12px;margin-top:14px;padding:12px 14px;border-radius:12px;background:var(--bg);animation:irqPop .45s cubic-bezier(.2,1.6,.4,1)}\r\n.irq-react .rf{font-size:38px;line-height:1}\r\n.irq-react .rt{font-size:16px;line-height:1.5}\r\n.irq-react .rt small{display:block;color:var(--muted);font-size:13px}\r\n@keyframes irqPop{0%{transform:scale(.85);opacity:0}100%{transform:scale(1);opacity:1}}\r\n.irq-alert{font-weight:700}\r\n@media (prefers-reduced-motion:reduce){.irq *{animation:none!important}}\r\n.irq-face{font-size:44px;line-height:1;width:58px;text-align:center}\r\n.irq-meter{flex:1}\r\n.irq-meter-l{display:flex;justify-content:space-between;font-size:14px;color:var(--muted);margin-bottom:6px}\r\n.irq-bar{height:10px;border-radius:99px;background:#EEF0F4;overflow:hidden}\r\n.irq-bar i{display:block;height:100%;border-radius:99px;background:var(--green);transition:width .4s,background .4s}\r\n.irq-mood{font-size:14px;color:var(--muted);margin-top:6px;min-height:20px}\r\n.irq-q{background:var(--bg);border-radius:14px;padding:18px 20px;margin-bottom:14px}\r\n.irq-q small{display:block;color:var(--muted);font-size:14px;margin-bottom:4px}\r\n.irq-q div{font-size:20px;font-weight:700;color:var(--navy);line-height:1.4}\r\n.irq-opts{display:grid;gap:10px}\r\n.irq-opts .irq-btn{padding:13px 16px}\r\n.irq-opts .irq-btn[disabled]{cursor:default;opacity:.55}\r\n.irq-opts .irq-btn.sel{opacity:1;border-width:2px}\r\n.irq-opts .irq-btn.sel.g{border-color:var(--green);background:#F1F8F3}\r\n.irq-opts .irq-btn.sel.w{border-color:var(--amber);background:#FCF6EC}\r\n.irq-opts .irq-btn.sel.f{border-color:var(--red);background:#FCF1F1}\r\n.irq-fb{margin-top:14px;border-radius:12px;padding:14px 16px;border:1px solid var(--line);background:#fff;font-size:16px;line-height:1.6}\r\n.irq-fb b{color:var(--navy)}\r\n.irq-next{margin-top:14px;display:inline-block;background:var(--navy2);color:#fff;border:0;border-radius:10px;padding:11px 22px;font-size:16px;font-weight:600;font-family:inherit;cursor:pointer}\r\n.irq-next:hover{background:var(--navy)}\r\n.irq button.irq-btn{background:#fff!important;color:var(--txt)!important;border:1px solid var(--line)!important;text-decoration:none!important;text-transform:none!important;box-shadow:none!important;font-weight:400!important;letter-spacing:0!important;white-space:normal!important;width:100%!important;max-width:100%!important;margin:0!important;height:auto!important}\r\n.irq button.irq-btn:hover{border-color:var(--navy2)!important;background:#FAFBFD!important}\r\n.irq button.irq-btn.sel.g{border:2px solid var(--green)!important;background:#F1F8F3!important}\r\n.irq button.irq-btn.sel.w{border:2px solid var(--amber)!important;background:#FCF6EC!important}\r\n.irq button.irq-btn.sel.f{border:2px solid var(--red)!important;background:#FCF1F1!important}\r\n.irq button.irq-next,.irq .irq-a{text-decoration:none!important;text-transform:none!important;box-shadow:none!important;letter-spacing:0!important}\r\n.irq button.irq-next{background:var(--navy2)!important;color:#fff!important;border:0!important}\r\n.irq button.irq-next:hover,.irq button.irq-next:focus{background:var(--navy)!important;color:#fff!important}\r\n.irq button.irq-a.s{background:#fff!important;color:var(--navy2)!important;border:1px solid var(--navy2)!important}\r\n.irq-prog{font-size:14px;color:var(--muted);margin-bottom:8px}\r\n.irq-score{display:flex;align-items:center;gap:18px;margin:6px 0 16px}\r\n.irq-score .num{font-size:56px;font-weight:800;color:var(--navy);line-height:1}\r\n.irq-score .num small{font-size:20px;color:var(--muted);font-weight:600}\r\n.irq-badge{display:inline-block;font-size:14px;font-weight:700;padding:4px 12px;border-radius:999px;color:#fff;margin-bottom:6px}\r\n.irq-cats{display:grid;gap:8px;margin:14px 0}\r\n.irq-cat{display:grid;grid-template-columns:170px 1fr 44px;gap:10px;align-items:center;font-size:15px}\r\n.irq-cat .irq-bar{height:8px}\r\n.irq-fix{margin:16px 0 6px;padding:0;list-style:none}\r\n.irq-fix li{border-top:1px solid var(--line);padding:12px 0;font-size:15px;line-height:1.6}\r\n.irq-fix li b{display:block;color:var(--navy);font-size:16px}\r\n.irq-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:16px}\r\n.irq-a{display:inline-block;border-radius:10px;padding:11px 18px;font-size:16px;font-weight:600;text-decoration:none!important;font-family:inherit;cursor:pointer;border:1px solid var(--navy2)}\r\n.irq-a.p{background:var(--navy2);color:#fff!important}\r\n.irq-a.s{background:#fff;color:var(--navy2)!important}\r\n.irq-note{font-size:13px;color:var(--muted);margin-top:16px;line-height:1.5}\r\n@media(max-width:640px){.irq-card{padding:16px}.irq-stages{grid-template-columns:1fr}.irq-q div{font-size:18px}.irq-cat{grid-template-columns:100px 1fr 40px}.irq-score .num{font-size:46px}}\r\n<\/style>\r\n<div class=\"irq-card\" id=\"irq-app\" aria-live=\"polite\"><\/div>\r\n\r\n<script>\r\n(function(){\r\nvar app=document.currentScript.parentNode.querySelector('#irq-app');\r\nvar CONTACT='https:\/\/avivratzman.com\/en\/contact\/', PAGE='https:\/\/avivratzman.com\/en\/investor-ready-quiz\/';\r\nvar CATS={team:'Team',market:'Market & competition',model:'Product & model',money:'Money & fundraising',prep:'Preparation'};\r\n\/\/ g = strong, w = weak, f = funny (and painful)\r\nvar COMMON=[\r\n{c:'model',q:'Tell me what you do. In one sentence.',o:[\r\n ['g','\"We help dental clinics fill cancelled appointments with an automatic waiting list. 40 clinics already use it.\"','One sentence: for whom, which problem, and what already happened. The investor can already explain it to their partners.'],\r\n ['w','\"An AI-powered platform that changes the way the world works.\"','The investor hears buzzwords. Investors are tired of \"platform\", \"smart algorithm\" and \"revolutionary\". Instead: for whom, which problem, what already happened.'],\r\n ['f','\"It\\'s a bit complicated to explain... I have 31 slides that do it really well.\"','If it takes 31 slides to understand what you do, your customers won\\'t get it either. Instead: one sentence, then a conversation.']]},\r\n{c:'team',q:'Why you? What do you know that others don\\'t?',o:[\r\n ['g','\"I spent eight years managing clinics and saw from the inside how much money goes to empty slots. We talked to 40 clinic managers before writing a line of code.\"','That is an \"earned secret\": field knowledge others don\\'t see. Exactly what investors look for at an early stage.'],\r\n ['w','\"We have enormous passion, and we never give up.\"','Passion matters, but it isn\\'t an answer. The investor wants to hear what you know, not how much you want it.'],\r\n ['f','\"Me and my little brother, who finished a coding course last week. We complement each other \u2013 I talk a lot and he\\'s shy.\"','\"Childhood friends\" and \"we complement each other\" are not expertise. Instead: relevant experience, and what you learned in the field.']]},\r\n{c:'market',q:'How big is the market?',o:[\r\n ['g','\"Our first market is Israel: about 3,000 dental clinics, each paying about $1,000 a year \u2013 roughly $3M. Then Europe, with the same model.\"','Bottom-up: number of customers times price. It shows you understand the business, not just the report.'],\r\n ['w','\"The global market is worth $300 billion. If we take just one percent...\"','\"One percent of the global market\" is the classic mistake. Investors reject top-down math. Instead: how many customers, times what they will pay.'],\r\n ['f','\"The market is basically everyone. My grandma, the neighbor\\'s kid and Elon Musk.\"','If the market is everyone, you don\\'t have a first customer. Instead: who the first customer is, and how many of them exist.']]},\r\n{c:'market',q:'Who are your competitors?',o:[\r\n ['g','\"Today most clinics do this by phone, or not at all. There are two tools on the market, but neither connects to the clinic\\'s calendar \u2013 and that\\'s where we\\'re strong.\"','A map of alternatives: what the customer does today (including \"nothing\"), who else is out there, and why they\\'ll switch to you.'],\r\n ['w','\"There are a few players, we haven\\'t gone into the details.\"','The investor hears: they don\\'t know their own market. That reads as not being serious.'],\r\n ['f','\"We have no competitors. I googled it, and page two was empty.\"','Founders who say they have no competitors either didn\\'t check, or there is no market. There is always an alternative, even if it is \"keep doing what we do today\".']]},\r\n{c:'money',q:'How much are you raising, and why exactly that amount?',o:[\r\n ['g','\"$1.2M for 18 months. The money takes us from 40 to 250 paying clinics \u2013 the milestone for the next round.\"','One amount, one milestone the money buys, and a timeline. That\\'s the whole story.'],\r\n ['w','\"About a million. Maybe two. What do you think?\"','Even when there is interest, nothing stops a conversation like not knowing how much you need and why. Don\\'t ask the investor to think for you.'],\r\n ['f','(You look at your co-founder. Your co-founder looks at the ceiling. The ceiling doesn\\'t know either.)','In a workshop this is funny. In the room it ends the meeting. Settle the amount and what it buys before you walk in.']]},\r\n{c:'model',q:'How will you make money?',o:[\r\n ['g','\"A subscription of $80 a month per clinic. Three clinics from the pilot have already started paying.\"','A clear price, and someone is already paying. That is worth more than any forecast.'],\r\n ['w','\"First we\\'ll get users. We\\'ll figure out the business model later.\"','At a very early stage that may be acceptable, but you need at least a clear hypothesis and a way to test it.'],\r\n ['f','\"We\\'ll get a billion users, then sell T-shirts with our logo.\"','\"We\\'ll figure out how to make money someday\" is not a plan. Investors want to see a path to revenue.']]},\r\n{c:'team',q:'Who owns the shares, and who does what?',o:[\r\n ['g','\"Two founders, 45%\u201345% with four-year vesting, and 10% for options. I run product and sales, my co-founder runs technology.\"','A clean cap table and clear roles. Investors want to know there are no surprises.'],\r\n ['w','\"One second, we need to check that with our lawyer.\"','An unclear cap table is one of the most common deal blockers. Every founder should know it by heart.'],\r\n ['f','Founder: \"My co-founder will answer that.\" Co-founder: \"No, that\\'s actually his area.\"','The investor hears: no division of roles. Before the meeting, decide who answers what.']]},\r\n{c:'prep',q:'What isn\\'t working for you today?',o:[\r\n ['g','\"Retention drops to 30% after the second month. We have two hypotheses why, and we\\'re testing them this month.\"','Honesty plus a plan. \"I don\\'t know, I\\'ll check and get back to you\" is welcome \u2013 \"everything is perfect\" is not.'],\r\n ['w','\"Honestly? Everything is working great.\"','Investors don\\'t believe \"everything is perfect\". They\\'ll find the problem on their own \u2013 and trust you less.'],\r\n ['f','\"Nothing! Except the product, the marketing and the co-founder who left yesterday.\"','At least it\\'s honest. But if there is a big problem, bring it with a plan \u2013 not a joke.']]},\r\n{c:'prep',q:'So why did you come to us?',o:[\r\n ['g','\"You invest at seed in B2B health tools, with checks of half a million to a million. And a clinic manager who works with us \u2013 you invested in her company \u2013 recommended you.\"','You checked who you\\'re talking to, and came through an introduction. Two points in your favor right away.'],\r\n ['w','\"Could you tell us a bit about the fund? I didn\\'t get a chance to look.\"','The investor hears: they didn\\'t bother to check who they\\'re talking to. So why trust them with money?'],\r\n ['f','\"We emailed all 300 funds on the list. You\\'re the first to reply!\"','Honest, but not flattering. Check that the fund invests at your stage, in your field and at your check size \u2013 before you reach out.']]}\r\n];\r\nvar STAGE={\r\npre:[\r\n {c:'market',q:'Why now? Why didn\\'t this happen five years ago?',o:[\r\n  ['g','\"Since 2025 most clinics have moved to digital calendars that we can connect to. Before that, our solution simply wasn\\'t possible.\"','A clear inflection point: technology, regulation or behavior that changed. That\\'s what investors look for with this question.'],\r\n  ['w','\"Because it\\'s a good idea, and someone has to do it.\"','A good idea doesn\\'t explain why now. Without an external change, you may be too early \u2013 or too late.'],\r\n  ['f','\"My astrologer said this is a great year for startups.\"','The investor isn\\'t checking your horoscope. They\\'re checking what changed in the world that makes this possible now.']]},\r\n {c:'money',q:'When will you start selling?',o:[\r\n  ['g','\"We already have. Four clinics in the pilot, three paying. The money will accelerate what is already moving.\"','Money accelerates what already works. Investors want to board a moving train, not push it.'],\r\n  ['w','\"As soon as we raise.\"','Asking for money to start selling, rather than to accelerate, is seen as an amateur mistake. Start before you raise.'],\r\n  ['f','\"And if you don\\'t invest \u2013 Mom said she will.\"','Nice that Mom believes. The investor wants to see customers believe \u2013 with their wallets.']]}\r\n],\r\nseed:[\r\n {c:'model',q:'Do you have product-market fit?',o:[\r\n  ['g','\"Not fully yet. But 35% of users are still active after three months, and customers call us upset when something breaks.\"','Honesty and a real retention number. Customers who get upset about a bug \u2013 that\\'s a good sign.'],\r\n  ['w','\"Sure! We had a great sales month.\"','One good month isn\\'t product-market fit. Claiming it too early puts off experienced investors.'],\r\n  ['f','\"Absolutely. My mom and the neighbors use it every day.\"','Loyal users are great \u2013 if they\\'re not relatives. Instead: retention data from real customers.']]},\r\n {c:'prep',q:'Can we get access to your data room?',o:[\r\n  ['g','\"Yes. There are folders for company, finance, legal and product, plus a short note explaining what\\'s where. I\\'ll send it today.\"','An organized data room saves weeks and shows you\\'re serious. At seed, it\\'s roughly 40 documents.'],\r\n  ['w','\"We have everything. We just need to find where.\"','Founders who prepare materials only once an investor is interested can lose trust, or get worse terms.'],\r\n  ['f','\"A data room? We have a storage closet at the office. Does that count?\"','It doesn\\'t. A data room is an organized digital folder \u2013 ideally ready before the first meeting.']]}\r\n],\r\na:[\r\n {c:'money',q:'What is your customer acquisition cost (CAC), what is customer lifetime value (LTV), and how did you calculate them?',o:[\r\n  ['g','\"CAC of $1,200, LTV of $4,800 \u2013 a 4:1 ratio, with payback in ten months. We calculated it over the last six months, including sales salaries.\"','Numbers, ratio, payback \u2013 and how they were calculated. At Series A that\\'s the baseline, not a bonus.'],\r\n  ['w','\"The numbers are pretty good, we\\'ll check and get back to you.\"','At Series A this is no longer forgiving. CAC and LTV need to be at your fingertips.'],\r\n  ['f','\"CAC? Did you mean snacks?\"','At this stage, founders who don\\'t know the terms don\\'t raise. You need to know the numbers and how they were calculated.']]},\r\n {c:'team',q:'Who closes the deals today?',o:[\r\n  ['g','\"Until six months ago \u2013 me. Today two salespeople close about 60% of deals, following a sales playbook we wrote.\"','Investors want to see sales working without the founder. That\\'s what turns a company into a growth machine.'],\r\n  ['w','\"Me. I\\'m just the best at it.\"','If the founder is the sales bottleneck, the company won\\'t grow fast. It\\'s one of the most common reasons for a Series A pass.'],\r\n  ['f','\"Me and my cat. He\\'s great on Zoom calls.\"','Cute. But the investor wants a repeatable sales process \u2013 with people.']]}\r\n]};\r\nvar BONUS={c:'prep',q:'Bonus question: \"The partners want to meet you in two days.\"',o:[\r\n ['g','\"Great. Give us a week, so we come with a complete deck and answers to the questions that came up today.\"','Ask for a few days. An investor\\'s excitement is not a commitment \u2013 and you don\\'t walk into a partner meeting half-prepared.'],\r\n ['w','\"Sure! We haven\\'t finished the deck yet, but we\\'ll manage.\"','A recurring pattern: the investor gets excited, rushes things, the founders arrive with a half-baked deck \u2013 and get a no.'],\r\n ['f','\"Yes! Order the champagne, the money\\'s in the bag.\"','An investor\\'s excitement is not a commitment. Save the champagne for the wire transfer.']]};\r\nvar SCORE={g:10,w:4,f:0}, PAT={g:8,w:-6,f:-15};\r\nvar MOODS=[[80,'\ud83d\ude42','The investor is nodding and taking notes'],[60,'\ud83d\ude10','The investor is listening. For now.'],[40,'\ud83e\udd28','The investor raises an eyebrow'],[20,'\ud83d\udcf1','The investor glances at their phone'],[1,'\ud83e\udde5','The investor is looking for their coat'],[0,'\ud83d\udeaa','The investor is already in the elevator']];\r\nvar REACT={g:[['\u270d\ufe0f','The investor writes something down. Probably something good.'],['\ud83d\ude42','The investor nods. Twice.'],['\u2615','The investor moves the coffee aside and leans in.'],['\ud83d\udc40','The investor asks for the deck after the meeting.']],w:[['\ud83e\udd14','The investor: \"Hmm.\"'],['\ud83d\udd8a\ufe0f','The investor taps a pen on the table.'],['\ud83d\ude10','The investor smiles politely. Not a good sign.'],['\ud83d\udca7','The investor sips some water. Slowly. Very slowly.']],f:[['\ud83d\ude2c','The investor is trying not to laugh. Not sure it\\'s working.'],['\ud83d\udcf1','The investor checks whether there\\'s reception in the room.'],['\ud83e\udee0','The investor suddenly remembers another meeting.'],['\ud83d\ude43','The investor: \"Interesting. Very interesting.\"'],['\u231a','The investor looks at the clock. Then again.']]};\r\n\r\nfunction cardBlob(pct,tier,cat,L){\r\n return new Promise(function(res){\r\n  var W=1080,H=1080,c=document.createElement('canvas');c.width=W;c.height=H;var x=c.getContext('2d');\r\n  var ff=getComputedStyle(app).fontFamily||'sans-serif', rtl=L.rtl;\r\n  x.fillStyle='#F6F1E7';x.fillRect(0,0,W,H);\r\n  x.fillStyle='#fff';x.beginPath();if(x.roundRect)x.roundRect(60,60,W-120,H-120,40);else x.rect(60,60,W-120,H-120);x.fill();\r\n  x.direction=rtl?'rtl':'ltr';x.textAlign='center';x.fillStyle='#627084';x.font='600 32px '+ff;x.fillText(L.kicker,W\/2,135);\r\n  x.fillStyle='#1F2F45';x.font='800 54px '+ff;x.fillText(L.title,W\/2,200);\r\n  x.font='800 170px '+ff;x.fillStyle='#22355A';x.fillText(pct,W\/2,370);\r\n  x.font='600 42px '+ff;x.fillStyle='#627084';x.direction='ltr';x.fillText('\/100',W\/2,415);x.direction=rtl?'rtl':'ltr';\r\n  var tw=x.measureText(tier[0]).width; x.font='700 40px '+ff; tw=x.measureText(tier[0]).width+60;\r\n  x.fillStyle=tier[1]==='var(--green)'?'#2F7D4F':tier[1]==='var(--amber)'?'#B7791F':'#B4232C';\r\n  x.beginPath();if(x.roundRect)x.roundRect(W\/2-tw\/2,440,tw,64,32);else x.rect(W\/2-tw\/2,440,tw,64);x.fill();\r\n  x.fillStyle='#fff';x.fillText(tier[0],W\/2,485);\r\n  var md=mood(st.pat),pc=st.pat>=60?'#2F7D4F':st.pat>=30?'#B7791F':'#B4232C';\r\n  x.fillStyle='#F6F1E7';x.beginPath();if(x.roundRect)x.roundRect(170,530,W-340,150,24);else x.rect(170,530,W-340,150);x.fill();\r\n  x.font='60px '+ff;x.fillStyle='#000';x.fillText(md[1],rtl?W-240:240,622);\r\n  x.textAlign=rtl?'right':'left';x.font='700 30px '+ff;x.fillStyle='#1F2F45';x.fillText(L.patience+': '+st.pat+'%',rtl?W-300:300,575);\r\n  var px=rtl?230:300,pw=W-530;x.fillStyle='#E3E6EC';x.fillRect(px,595,pw,18);x.fillStyle=pc;if(rtl)x.fillRect(px+pw-pw*st.pat\/100,595,pw*st.pat\/100,18);else x.fillRect(px,595,pw*st.pat\/100,18);\r\n  x.font='500 26px '+ff;x.fillStyle='#627084';x.fillText(md[2],rtl?W-300:300,652);x.textAlign='center';\r\n  var y=725,keys=Object.keys(CATS).filter(function(k){return cat[k]});\r\n  keys.forEach(function(k){var p=Math.round(cat[k][0]\/cat[k][1]*100),col=p>=70?'#2F7D4F':p>=40?'#B7791F':'#B4232C';\r\n   x.font='600 30px '+ff;x.fillStyle='#202C3C';x.textAlign=rtl?'right':'left';x.fillText(CATS[k],rtl?W-140:140,y+22);\r\n   var bx=rtl?160:500,bw=rtl?480:400;x.fillStyle='#EEF0F4';x.fillRect(bx,y,bw,22);x.fillStyle=col;\r\n   if(rtl)x.fillRect(bx+bw-bw*p\/100,y,bw*p\/100,22);else x.fillRect(bx,y,bw*p\/100,22);\r\n   x.textAlign='center';x.fillStyle='#627084';x.font='600 28px '+ff;x.fillText(p+'%',rtl?110:W-110,y+22);\r\n   y+=50});\r\n  x.textAlign='center';x.fillStyle='#22355A';x.font='700 30px '+ff;x.fillText(L.url,W\/2,H-82);\r\n  c.toBlob(function(b){res(b)},'image\/png');\r\n });\r\n}\r\nfunction shareResult(pct,tier,cat,L){\r\n var text=L.share(pct);\r\n cardBlob(pct,tier,cat,L).then(function(b){\r\n  var f=null; try{f=new File([b],L.file,{type:'image\/png'})}catch(e){}\r\n  if(f&&navigator.canShare&&navigator.canShare({files:[f]})){ navigator.share({files:[f],text:text}).catch(function(){}); return }\r\n  var a=document.createElement('a');a.href=URL.createObjectURL(b);a.download=L.file;document.body.appendChild(a);a.click();a.remove();\r\n  setTimeout(function(){window.open('https:\/\/wa.me\/?text='+encodeURIComponent(text),'_blank','noopener')},400);\r\n });\r\n}\r\nfunction pick(a){return a[Math.floor(Math.random()*a.length)]}\r\nvar pill=document.createElement('div');pill.className='irq-pill';pill.setAttribute('aria-hidden','true');document.body.appendChild(pill);\r\nvar topVisible=true; if('IntersectionObserver' in window){ new IntersectionObserver(function(e){ topVisible=e[0].isIntersecting; syncPill(); },{threshold:0}).observe(app) }\r\nfunction syncPill(bump){ if(!st||st.i>=st.qs.length||!app.querySelector('.irq-q')){pill.classList.remove('on');return} var m=mood(st.pat),col=st.pat>=60?'#2F7D4F':st.pat>=30?'#B7791F':'#B4232C';\r\n pill.innerHTML='<span class=\"pf\">'+m[1]+'<\/span><span>Investor patience<\/span><span class=\"pb\"><i style=\"width:'+st.pat+'%;background:'+col+'\"><\/i><\/span><b>'+st.pat+'%<\/b>';\r\n var t=app.querySelector('.irq-top'),r=t&&t.getBoundingClientRect(),off=!r||r.bottom<70||r.top>innerHeight; pill.classList.toggle('on',off);\r\n if(bump&&off){pill.classList.remove('bump');void pill.offsetWidth;pill.classList.add('bump')} }\r\nwindow.addEventListener('scroll',function(){syncPill()},{passive:true});\r\nvar st;\r\nfunction shuffle(a){a=a.slice();for(var i=a.length-1;i>0;i--){var j=Math.floor(Math.random()*(i+1));var t=a[i];a[i]=a[j];a[j]=t}return a}\r\nfunction esc(s){return String(s).replace(\/&\/g,'&amp;').replace(\/<\/g,'&lt;')}\r\nfunction mood(p){for(var i=0;i<MOODS.length;i++)if(p>=MOODS[i][0])return MOODS[i];return MOODS[MOODS.length-1]}\r\nfunction top(t,d){\r\n var m=mood(st.pat),col=st.pat>=60?'var(--green)':st.pat>=30?'var(--amber)':'var(--red)';\r\n var fc='irq-face'+(t?' '+t:(st.pat<40?' restless':''));\r\n var dl=d?'<span class=\"irq-delta\" style=\"color:'+(d>0?'var(--green)':'var(--red)')+'\">'+(d>0?'+':'\u2212')+Math.abs(d)+'<\/span>':'';\r\n return '<div class=\"irq-top'+(t?' flash':'')+'\"><div class=\"'+fc+'\" aria-hidden=\"true\">'+m[1]+'<\/div><div class=\"irq-meter\"><div class=\"irq-meter-l\"><span>Investor patience meter<\/span><span>'+Math.max(0,st.pat)+'%'+dl+'<\/span><\/div><div class=\"irq-bar\"><i style=\"width:'+Math.max(0,st.pat)+'%;background:'+col+'\"><\/i><\/div><div class=\"irq-mood\">'+m[2]+'<\/div><\/div><\/div>';\r\n}\r\nfunction start(){\r\n app.innerHTML='<span class=\"irq-kick\">\ud83c\udfaf Interactive practice tool<\/span><h3>The investor is already waiting in the room \u2615<\/h3><p>12 questions investors really ask. Each one has three answers \u2013 pick the one you would <b>actually<\/b> say, not the one that sounds right.<\/p><p class=\"irq-muted\">Three minutes. Some answers are funny \u2013 and all are based on real founder mistakes.<\/p><ul class=\"irq-steps\"><li><b>1<\/b>Pick your stage<\/li><li><b>2<\/b>Answer 12 questions with a click<\/li><li><b>3<\/b>Get a score and a practice list<\/li><\/ul><div class=\"irq-hl\"><span aria-hidden=\"true\">\ud83d\udca1<\/span><div>To keep things consistent, all the answers tell the story of the same fictional startup: <b>a system that fills cancelled appointments at dental clinics.<\/b><br><b>The field doesn\\'t matter \u2013 the lessons apply to any founder meeting an investor.<\/b><\/div><\/div><p class=\"irq-pick\">\ud83d\udc47 Pick your stage to start:<\/p><div class=\"irq-stages\">'+\r\n '<button type=\"button\" class=\"irq-btn irq-stage\" data-s=\"pre\"><b>Pre-Seed<\/b><small>Idea, prototype, first customers<\/small><span class=\"irq-go\">Start \u2192<\/span><\/button>'+\r\n '<button type=\"button\" class=\"irq-btn irq-stage\" data-s=\"seed\"><b>Seed<\/b><small>Product in market, looking for fit<\/small><span class=\"irq-go\">Start \u2192<\/span><\/button>'+\r\n '<button type=\"button\" class=\"irq-btn irq-stage\" data-s=\"a\"><b>Series A<\/b><small>Revenue, sales team, growth<\/small><span class=\"irq-go\">Start \u2192<\/span><\/button><\/div>';\r\n app.querySelectorAll('[data-s]').forEach(function(b){b.onclick=function(){\r\n  var qs=COMMON.slice(0,5).concat(STAGE[b.dataset.s]).concat(COMMON.slice(5)).concat([BONUS]);\r\n  st={stage:b.dataset.s,qs:qs,i:0,pat:100,ans:[]};ask();\r\n }});\r\n}\r\nfunction ask(){\r\n var q=st.qs[st.i],opts=shuffle(q.o);\r\n app.innerHTML=top()+'<div class=\"irq-prog\">Question '+(st.i+1)+' of '+st.qs.length+' \u00b7 '+CATS[q.c]+'<\/div><div class=\"irq-q\"><small>The investor asks:<\/small><div>'+esc(q.q)+'<\/div><\/div><p class=\"irq-hint\">Pick the answer you would give:<\/p><div class=\"irq-opts\">'+\r\n  opts.map(function(o,k){return '<button type=\"button\" class=\"irq-btn\" data-k=\"'+k+'\"><span class=\"dot\" aria-hidden=\"true\"><\/span><span>'+esc(o[1])+'<\/span><\/button>'}).join('')+'<\/div><div id=\"irq-fb\"><\/div>';\r\n app.querySelectorAll('[data-k]').forEach(function(b){b.onclick=function(){\r\n  var o=opts[+b.dataset.k];\r\n  var before=st.pat,oldMood=mood(st.pat)[2]; st.pat=Math.max(0,Math.min(100,st.pat+PAT[o[0]])); var delta=st.pat-before, newMood=mood(st.pat), rx=pick(REACT[o[0]]);st.ans.push({c:q.c,q:q.q,t:o[0],tip:o[2],best:q.o[0][1]});\r\n  app.querySelectorAll('[data-k]').forEach(function(x){x.disabled=true});b.classList.add('sel',o[0]);\r\n  var head=o[0]==='g'?'\ud83d\udc4d <b>That works.<\/b> ':o[0]==='w'?'\ud83e\udd14 <b>Almost.<\/b> ':'\ud83d\ude05 <b>A classic.<\/b> ';\r\n  var t=app.querySelector('.irq-top'); t.outerHTML=top(o[0],delta);\r\n  var alert=newMood[2]!==oldMood?'<span class=\"irq-alert\">'+newMood[1]+' '+esc(newMood[2])+'<\/span>':'';\r\n  app.querySelector('#irq-fb').innerHTML='<div class=\"irq-react\"><div class=\"rf irq-face '+o[0]+'\" aria-hidden=\"true\">'+rx[0]+'<\/div><div class=\"rt\">'+esc(rx[1])+(alert?'<small>'+alert+'<\/small>':'')+'<\/div><\/div><div class=\"irq-fb\">'+head+esc(o[2])+(o[0]!=='g'?'<br><span class=\"irq-muted\">A stronger answer: '+esc(q.o[0][1])+'<\/span>':'')+'<\/div><button type=\"button\" class=\"irq-next\">'+(st.i+1<st.qs.length?'Next question':'See results')+'<\/button>';\r\n  syncPill(true);\r\n  app.querySelector('.irq-next').onclick=function(){st.i++;st.i<st.qs.length?ask():result()};\r\n  app.querySelector('.irq-next').focus();\r\n }});\r\n app.scrollIntoView({block:'nearest'});\r\n}\r\nfunction result(){\r\n var tot=0,max=st.ans.length*10,cat={};\r\n st.ans.forEach(function(a){tot+=SCORE[a.t];cat[a.c]=cat[a.c]||[0,0];cat[a.c][0]+=SCORE[a.t];cat[a.c][1]+=10});\r\n var pct=Math.round(tot\/max*100);\r\n var tier=pct>=85?['Ready for the room','var(--green)','The investor asks for another meeting. (Don\\'t open the champagne yet.)']:\r\n  pct>=65?['Almost there','var(--green)','A solid base. A few sharper answers \u2013 and you\\'re there.']:\r\n  pct>=40?['The investor checks their phone','var(--amber)','Some work to do before the meeting. The good news: all of it can be practiced.']:\r\n  ['The investor is already in the elevator','var(--red)','Before meeting an investor, go back to the basics. No shame \u2013 that\\'s what rehearsals are for.'];\r\n var fixes=st.ans.filter(function(a){return a.t!=='g'}).sort(function(a,b){return SCORE[a.t]-SCORE[b.t]}).slice(0,4);\r\n \r\n app.innerHTML=top()+'<span class=\"irq-badge\" style=\"background:'+tier[1]+'\">'+tier[0]+'<\/span><div class=\"irq-score\"><div class=\"num\">'+pct+'<small>\/100<\/small><\/div><p style=\"margin:0\">'+tier[2]+'<\/p><\/div>'+\r\n  '<div class=\"irq-cats\">'+Object.keys(CATS).filter(function(k){return cat[k]}).map(function(k){var p=Math.round(cat[k][0]\/cat[k][1]*100),col=p>=70?'var(--green)':p>=40?'var(--amber)':'var(--red)';return '<div class=\"irq-cat\"><span>'+CATS[k]+'<\/span><div class=\"irq-bar\"><i style=\"width:'+p+'%;background:'+col+'\"><\/i><\/div><span>'+p+'%<\/span><\/div>'}).join('')+'<\/div>'+\r\n  (fixes.length?'<p style=\"margin-top:18px\"><b>What to practice before the meeting:<\/b><\/p><ul class=\"irq-fix\">'+fixes.map(function(a){return '<li><b>'+esc(a.q)+'<\/b>'+esc(a.tip)+'<\/li>'}).join('')+'<\/ul>':'<p><b>All strong answers.<\/b> Now practice them out loud, with someone who interrupts you halfway.<\/p>')+\r\n  '<div class=\"irq-actions\"><a class=\"irq-a p\" href=\"'+CONTACT+'\">Want to rehearse a real meeting? Book an intro call<\/a><button type=\"button\" class=\"irq-a s\" id=\"irq-again\">Try again<\/button><button type=\"button\" class=\"irq-a s\" id=\"irq-share\">\ud83d\udcf2 Share your result (with image)<\/button><\/div><div class=\"irq-note\" style=\"margin-top:6px\">On a phone the image is shared directly. On a computer it downloads and WhatsApp opens with the text \u2013 just attach it.<\/div>'+\r\n  '<div class=\"irq-note\">The startup in the examples (a dental-clinic system) and the funny answers are fictional. The mistakes are real \u2013 collected from articles by investors, founders and advisors. Every fund is different, and this quiz is a practice tool, not a real score.<\/div>';\r\n syncPill(); app.querySelector('#irq-again').onclick=start;\r\n app.querySelector('#irq-share').onclick=function(){shareResult(pct,tier,cat,{patience:'Investor patience',rtl:false,kicker:'A practice tool for founders',title:'Ready to meet an investor?',url:'avivratzman.com\/en\/investor-ready-quiz',file:'investor-ready-score.png',share:function(p){return 'I scored '+p+'\/100 on \"Ready to meet an investor?\" \ud83d\ude05 Try it: '+PAGE}})};\r\n app.scrollIntoView({block:'start',behavior:'smooth'});\r\n}\r\nstart();\r\n})();\r\n<\/script>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32da93d e-flex e-con-boxed e-con e-parent\" data-id=\"32da93d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3517d93 elementor-widget elementor-widget-text-editor\" data-id=\"3517d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>What do investors check in a first meeting?<\/strong><\/h2>\n<p>Investor meetings usually fail not because of the idea, but because of poor preparation. Experienced investors see hundreds of founders a year and can tell within minutes whether they are interested. They look at the team (&#8220;why you?&#8221;), the market and competition, the business model, and how much you are raising and why.<\/p>\n<h2><strong>What changes by stage?<\/strong><\/h2>\n<p>At Pre-Seed it is fine to have no revenue yet, but you must know who the customer is, which problem you solve and why now. At Seed, investors look for early signs of product-market fit and first data. At Series A there is no room for guesses: customer acquisition cost, lifetime value, burn rate and a clean cap table.<\/p>\n<h2><strong>Four things to settle before any meeting<\/strong><\/h2>\n<ul>\n<li>Check that the fund invests at your stage, in your field and at your check size.<\/li>\n<li>Know how much you are raising, and which milestone the money buys.<\/li>\n<li>An up-to-date cap table and an organized data room.<\/li>\n<li>Practice the hard questions out loud \u2013 with someone who interrupts you halfway.<\/li>\n<\/ul>\n<p>Go deeper: <a href=\"https:\/\/avivratzman.com\/en\/what-investors-really-test-in-a-meeting\/\">What investors are really testing in a meeting<\/a>, <a href=\"https:\/\/avivratzman.com\/en\/approaching-investors-fundraising-in-the-age-of-ai\/\">The art of approaching investors<\/a>, and the <a href=\"https:\/\/avivratzman.com\/en\/runway-calculator\/\">runway calculator<\/a> \u2013 to know when to start fundraising.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What do investors check in a first meeting? Investor meetings usually fail not because of the idea, but because of poor preparation. Experienced investors see hundreds of founders a year and can tell within minutes whether they are interested. They look at the team (&#8220;why you?&#8221;), the market and competition, the business model, and how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3015","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ready to Meet an Investor? A Pitch Readiness Quiz for Founders | Aviv Ratzman<\/title>\n<meta name=\"description\" content=\"12 questions investors really ask \u2013 from the team and the market to how much you are raising and why. 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