{"id":802,"date":"2026-03-08T18:27:39","date_gmt":"2026-03-08T18:27:39","guid":{"rendered":"https:\/\/avivratzman.com\/about-2\/"},"modified":"2026-10-24T08:34:02","modified_gmt":"2026-10-24T08:34:02","slug":"about","status":"publish","type":"page","link":"https:\/\/avivratzman.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"802\" class=\"elementor elementor-802 elementor-752\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50a61d9 e-flex e-con-boxed e-con e-parent\" data-id=\"50a61d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df5e707 e-con-full e-flex e-con e-child\" data-id=\"df5e707\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1294b0f elementor-icon-list--layout-inline elementor-align-center elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1294b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">About<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8173bc9 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8173bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Aviv Ratzman\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65beb8 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a65beb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The &#8220;Light and Shadow&#8221; Approach \u2013 Mentoring founders and executive teams through the real complexity of the entrepreneurial journey \u2013 in the business decisions and on the mental side alike.<\/p><p>In 2009 I co-founded Highcon and led it as CEO for a decade: during that time we raised $80 million, reached $50 million in sales, and 80 machines we developed and built are running at customer sites worldwide. Later the company raised another $80 million, including an IPO on the Tel Aviv Stock Exchange in 2020. Today I bring that knowledge and experience to founders and executives, guiding them through the real complexity of building something from nothing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3652c2 e-con-full e-flex e-con e-child\" data-id=\"c3652c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e838c elementor-widget elementor-widget-button\" data-id=\"b4e838c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/avivratzman.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Meet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155de1c elementor-widget elementor-widget-button\" data-id=\"155de1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/avivratzman.com\/en\/book\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">My Book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6255100 e-con-full e-flex e-con e-child\" data-id=\"6255100\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7793e6a elementor-widget elementor-widget-image\" data-id=\"7793e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"385\" src=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/03\/about.jpg\" class=\"attachment-large size-large wp-image-1188\" alt=\"Aviv Ratzman\" srcset=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/03\/about.jpg 372w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/03\/about-290x300.jpg 290w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0a083f e-flex e-con-boxed e-con e-parent\" data-id=\"d0a083f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76f3d6e e-con-full e-flex e-con e-child\" data-id=\"76f3d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a18a4d elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4a18a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My Story\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-359599c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"359599c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The Tech Journey \u2014<\/strong> I started my career at Indigo and lived the full spectrum of startup life as an employee: from euphoria to collapse to an acquisition by HP. That experience taught me that success and crisis are two sides of the same coin.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The Big Leap \u2014<\/strong> At 40, I left the safety net and built a startup from passion. In 2009 we founded Highcon, which developed digital technology for cutting and creasing packaging in place of the slow, manual process the industry had relied on. During the decade I led it we raised $80 million and reached $50 million in sales. Later the company raised another $80 million, including an IPO on the Tel Aviv Stock Exchange in 2020, and total sales reached about $100 million. The road had everything founders know \u2013 big wins, deep crises, and relentless learning.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The Mission Today \u2014<\/strong> I make that knowledge and experience accessible to other founders. I don&#8217;t come with ready-made answers. I go deep into your challenges with you &#8211; thinking together, so you can make clear decisions even when nothing is certain.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>What Grounds Me \u2014<\/strong> NLP and guided imagery (listening and empathy), yoga (breathing through balance), the ocean and open spaces (freedom and entrepreneurial courage). These fuel my unique approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c716ac5 e-con-full e-flex e-con e-child\" data-id=\"c716ac5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfee222 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"bfee222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"514\" src=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-miki-aroma-highcon.jpg\" class=\"attachment-large size-large wp-image-2624\" alt=\"Aviv Ratzman with Miki Zimmer, his Highcon co-founder, at the Aroma caf\u00e9 where the idea was born\" srcset=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-miki-aroma-highcon.jpg 1000w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-miki-aroma-highcon-300x193.jpg 300w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-miki-aroma-highcon-768x493.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">With Miki Zimmer, my partner at Highcon, outside the Aroma caf\u00e9 where it all began<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf2dad elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4bf2dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-benny-landa.jpg\" class=\"attachment-large size-large wp-image-2622\" alt=\"Aviv Ratzman with Benny Landa, founder of Indigo\" srcset=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-benny-landa.jpg 1000w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-benny-landa-300x225.jpg 300w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-benny-landa-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">With Benny Landa \u2013 founder of Indigo (acquired by HP), and later a key investor in Highcon<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff189f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9ff189f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-dudi-gabay.jpg\" class=\"attachment-large size-large wp-image-2626\" alt=\"Aviv Ratzman with Dudi Gabay and the book Light &amp; Shadow\" srcset=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-dudi-gabay.jpg 1000w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-dudi-gabay-300x225.jpg 300w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-dudi-gabay-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">With Dudi Gabay \u2013 a Highcon board member on behalf of Kibbutz Re'im, and later my partner in founding the nonprofit New Land Now<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfcb651 e-flex e-con-boxed e-con e-parent\" data-id=\"dfcb651\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41f8214 e-con-full e-flex e-con e-child\" data-id=\"41f8214\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1805c6 elementor-icon-list--layout-inline elementor-align-center elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d1805c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Numbers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d51af elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"48d51af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Journey in Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a8b00 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b0a8b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What stands behind the experience I bring to mentoring<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebe358e e-con-full e-flex e-con e-child\" data-id=\"ebe358e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41ddcf8 e-con-full e-flex e-con e-child\" data-id=\"41ddcf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfab17a elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"dfab17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3b737 elementor-widget elementor-widget-heading\" data-id=\"dc3b737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">$80M<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32008ec elementor-widget elementor-widget-text-editor\" data-id=\"32008ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>raised during my time as CEO ($160M in total, including the IPO)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15cb8ba e-con-full e-flex e-con e-child\" data-id=\"15cb8ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c53c56 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"4c53c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-059887d elementor-widget elementor-widget-heading\" data-id=\"059887d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">$50M<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4b7ae elementor-widget elementor-widget-text-editor\" data-id=\"ea4b7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>in sales during my time as CEO (about $100M in total)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf04c35 e-con-full e-flex e-con e-child\" data-id=\"cf04c35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500e273 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"500e273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-cogs\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512.1 191l-8.2 14.3c-3 5.3-9.4 7.5-15.1 5.4-11.8-4.4-22.6-10.7-32.1-18.6-4.6-3.8-5.8-10.5-2.8-15.7l8.2-14.3c-6.9-8-12.3-17.3-15.9-27.4h-16.5c-6 0-11.2-4.3-12.2-10.3-2-12-2.1-24.6 0-37.1 1-6 6.2-10.4 12.2-10.4h16.5c3.6-10.1 9-19.4 15.9-27.4l-8.2-14.3c-3-5.2-1.9-11.9 2.8-15.7 9.5-7.9 20.4-14.2 32.1-18.6 5.7-2.1 12.1.1 15.1 5.4l8.2 14.3c10.5-1.9 21.2-1.9 31.7 0L552 6.3c3-5.3 9.4-7.5 15.1-5.4 11.8 4.4 22.6 10.7 32.1 18.6 4.6 3.8 5.8 10.5 2.8 15.7l-8.2 14.3c6.9 8 12.3 17.3 15.9 27.4h16.5c6 0 11.2 4.3 12.2 10.3 2 12 2.1 24.6 0 37.1-1 6-6.2 10.4-12.2 10.4h-16.5c-3.6 10.1-9 19.4-15.9 27.4l8.2 14.3c3 5.2 1.9 11.9-2.8 15.7-9.5 7.9-20.4 14.2-32.1 18.6-5.7 2.1-12.1-.1-15.1-5.4l-8.2-14.3c-10.4 1.9-21.2 1.9-31.7 0zm-10.5-58.8c38.5 29.6 82.4-14.3 52.8-52.8-38.5-29.7-82.4 14.3-52.8 52.8zM386.3 286.1l33.7 16.8c10.1 5.8 14.5 18.1 10.5 29.1-8.9 24.2-26.4 46.4-42.6 65.8-7.4 8.9-20.2 11.1-30.3 5.3l-29.1-16.8c-16 13.7-34.6 24.6-54.9 31.7v33.6c0 11.6-8.3 21.6-19.7 23.6-24.6 4.2-50.4 4.4-75.9 0-11.5-2-20-11.9-20-23.6V418c-20.3-7.2-38.9-18-54.9-31.7L74 403c-10 5.8-22.9 3.6-30.3-5.3-16.2-19.4-33.3-41.6-42.2-65.7-4-10.9.4-23.2 10.5-29.1l33.3-16.8c-3.9-20.9-3.9-42.4 0-63.4L12 205.8c-10.1-5.8-14.6-18.1-10.5-29 8.9-24.2 26-46.4 42.2-65.8 7.4-8.9 20.2-11.1 30.3-5.3l29.1 16.8c16-13.7 34.6-24.6 54.9-31.7V57.1c0-11.5 8.2-21.5 19.6-23.5 24.6-4.2 50.5-4.4 76-.1 11.5 2 20 11.9 20 23.6v33.6c20.3 7.2 38.9 18 54.9 31.7l29.1-16.8c10-5.8 22.9-3.6 30.3 5.3 16.2 19.4 33.2 41.6 42.1 65.8 4 10.9.1 23.2-10 29.1l-33.7 16.8c3.9 21 3.9 42.5 0 63.5zm-117.6 21.1c59.2-77-28.7-164.9-105.7-105.7-59.2 77 28.7 164.9 105.7 105.7zm243.4 182.7l-8.2 14.3c-3 5.3-9.4 7.5-15.1 5.4-11.8-4.4-22.6-10.7-32.1-18.6-4.6-3.8-5.8-10.5-2.8-15.7l8.2-14.3c-6.9-8-12.3-17.3-15.9-27.4h-16.5c-6 0-11.2-4.3-12.2-10.3-2-12-2.1-24.6 0-37.1 1-6 6.2-10.4 12.2-10.4h16.5c3.6-10.1 9-19.4 15.9-27.4l-8.2-14.3c-3-5.2-1.9-11.9 2.8-15.7 9.5-7.9 20.4-14.2 32.1-18.6 5.7-2.1 12.1.1 15.1 5.4l8.2 14.3c10.5-1.9 21.2-1.9 31.7 0l8.2-14.3c3-5.3 9.4-7.5 15.1-5.4 11.8 4.4 22.6 10.7 32.1 18.6 4.6 3.8 5.8 10.5 2.8 15.7l-8.2 14.3c6.9 8 12.3 17.3 15.9 27.4h16.5c6 0 11.2 4.3 12.2 10.3 2 12 2.1 24.6 0 37.1-1 6-6.2 10.4-12.2 10.4h-16.5c-3.6 10.1-9 19.4-15.9 27.4l8.2 14.3c3 5.2 1.9 11.9-2.8 15.7-9.5 7.9-20.4 14.2-32.1 18.6-5.7 2.1-12.1-.1-15.1-5.4l-8.2-14.3c-10.4 1.9-21.2 1.9-31.7 0zM501.6 431c38.5 29.6 82.4-14.3 52.8-52.8-38.5-29.6-82.4 14.3-52.8 52.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b561700 elementor-widget elementor-widget-heading\" data-id=\"b561700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">80 machines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46071d elementor-widget elementor-widget-text-editor\" data-id=\"c46071d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>developed and built at Highcon, running at customer sites worldwide<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14a206f e-con-full e-flex e-con e-child\" data-id=\"14a206f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4894d46 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"4894d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bcb58 elementor-widget elementor-widget-heading\" data-id=\"a9bcb58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11 communities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d654d7e elementor-widget elementor-widget-text-editor\" data-id=\"d654d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>in the Western Negev supported by our nonprofit, New Land Now<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e612b50 elementor-widget elementor-widget-image\" data-id=\"e612b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/highcon-beam-machine.png\" class=\"attachment-full size-full wp-image-2619\" alt=\"Highcon BEAM digital cutting and creasing machine\" srcset=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/highcon-beam-machine.png 640w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/highcon-beam-machine-300x168.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The BEAM machine we developed at Highcon<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b49958 e-flex e-con-boxed e-con e-parent\" data-id=\"8b49958\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a8fa31 e-con-full e-flex e-con e-child\" data-id=\"5a8fa31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e3124 elementor-icon-list--layout-inline elementor-align-center elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d0e3124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">My Approach<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd8597 elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8dd8597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three Hats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c918f9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0c918f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three perspectives that guide my work<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588c3c5 e-con-full e-flex e-con e-child\" data-id=\"588c3c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ef08a1 e-con-full e-flex e-con e-child\" data-id=\"4ef08a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6256f elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"5c6256f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-suitcase\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M128 480h256V80c0-26.5-21.5-48-48-48H176c-26.5 0-48 21.5-48 48v400zm64-384h128v32H192V96zm320 80v256c0 26.5-21.5 48-48 48h-48V128h48c26.5 0 48 21.5 48 48zM96 480H48c-26.5 0-48-21.5-48-48V176c0-26.5 21.5-48 48-48h48v352z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30823c4 elementor-widget elementor-widget-heading\" data-id=\"30823c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Entrepreneurial-Business Hat\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec625e1 elementor-widget elementor-widget-text-editor\" data-id=\"ec625e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Having built a global company from scratch, I bring hands-on experience in strategy, fundraising, finance, sales, market entry, and executive team management -with a deep understanding of the complexity behind building the right infrastructure for execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0e3f26 e-con-full e-flex e-con e-child\" data-id=\"f0e3f26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0783fbf elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"0783fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-brain\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M208 0c-29.9 0-54.7 20.5-61.8 48.2-.8 0-1.4-.2-2.2-.2-35.3 0-64 28.7-64 64 0 4.8.6 9.5 1.7 14C52.5 138 32 166.6 32 200c0 12.6 3.2 24.3 8.3 34.9C16.3 248.7 0 274.3 0 304c0 33.3 20.4 61.9 49.4 73.9-.9 4.6-1.4 9.3-1.4 14.1 0 39.8 32.2 72 72 72 4.1 0 8.1-.5 12-1.2 9.6 28.5 36.2 49.2 68 49.2 39.8 0 72-32.2 72-72V64c0-35.3-28.7-64-64-64zm368 304c0-29.7-16.3-55.3-40.3-69.1 5.2-10.6 8.3-22.3 8.3-34.9 0-33.4-20.5-62-49.7-74 1-4.5 1.7-9.2 1.7-14 0-35.3-28.7-64-64-64-.8 0-1.5.2-2.2.2C422.7 20.5 397.9 0 368 0c-35.3 0-64 28.6-64 64v376c0 39.8 32.2 72 72 72 31.8 0 58.4-20.7 68-49.2 3.9.7 7.9 1.2 12 1.2 39.8 0 72-32.2 72-72 0-4.8-.5-9.5-1.4-14.1 29-12 49.4-40.6 49.4-73.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f9362 elementor-widget elementor-widget-heading\" data-id=\"26f9362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Mental Hat\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94ef57 elementor-widget elementor-widget-text-editor\" data-id=\"d94ef57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>My training as an NLP therapist helps founders manage fear and burnout, build resilience, and develop the ability to listen &#8211; and stay silent &#8211; strategically in front of investors and clients. Integrating therapeutic tools into business and social performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ae5b9b e-con-full e-flex e-con e-child\" data-id=\"8ae5b9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba83dd9 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"ba83dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.6 304c-28.7 0-42.5 16-89.6 16-47.1 0-60.8-16-89.6-16C60.2 304 0 364.2 0 438.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-25.6c0-74.2-60.2-134.4-134.4-134.4zM400 464H48v-25.6c0-47.6 38.8-86.4 86.4-86.4 14.6 0 38.3 16 89.6 16 51.7 0 74.9-16 89.6-16 47.6 0 86.4 38.8 86.4 86.4V464zM224 288c79.5 0 144-64.5 144-144S303.5 0 224 0 80 64.5 80 144s64.5 144 144 144zm0-240c52.9 0 96 43.1 96 96s-43.1 96-96 96-96-43.1-96-96 43.1-96 96-96z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d109e0c elementor-widget elementor-widget-heading\" data-id=\"d109e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Social-Community Hat\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbc3e3 elementor-widget elementor-widget-text-editor\" data-id=\"1fbc3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I believe business success must be connected to social impact. From founding a social community hub to establishing &#8220;New Land Now,&#8221; a nonprofit strengthening community resilience in the Western Negev.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba39296 e-flex e-con-boxed e-con e-parent\" data-id=\"ba39296\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df36c3d elementor-widget elementor-widget-heading\" data-id=\"df36c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Education &amp; Training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5fec1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"bb5fec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Master&#8217;s in Entrepreneurship &amp; Innovation<\/strong> \u2013 Swinburne University of Technology<\/li><li><strong>Bachelor&#8217;s in Business Administration<\/strong> \u2013 University of Derby<\/li><li><strong>Practical Engineering, Mechanics<\/strong> \u2013 Tel Aviv University<\/li><li><strong>NLP and guided imagery<\/strong> \u2013 two years of study at Reter College<\/li><li><strong>Mentoring course<\/strong> \u2013 the College for Leadership and Mentoring (Itai Kenner)<\/li><li><strong>The 7 Habits of Highly Effective People<\/strong> course<\/li><li><strong>15+ years of volunteer mentoring<\/strong> \u2013 Mentor for Life, IVN (Israel Venture Network) and Tofsim Kivun<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875d574 elementor-widget elementor-widget-html\" data-id=\"875d574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"@id\":\"https:\/\/avivratzman.com\/#\/schema\/person\/77e06eac08143d651ddf939d4db4c108\",\"name\":\"Aviv Ratzman\",\"alumniOf\":[{\"@type\":\"CollegeOrUniversity\",\"name\":\"Swinburne University of Technology\"},{\"@type\":\"CollegeOrUniversity\",\"name\":\"University of Derby\"},{\"@type\":\"CollegeOrUniversity\",\"name\":\"Tel Aviv University\"}],\"hasCredential\":[{\"@type\":\"EducationalOccupationalCredential\",\"credentialCategory\":\"degree\",\"name\":\"Master of Entrepreneurship & Innovation\",\"recognizedBy\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Swinburne University of Technology\"}},{\"@type\":\"EducationalOccupationalCredential\",\"credentialCategory\":\"degree\",\"name\":\"Bachelor of Business Administration\",\"recognizedBy\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"University of Derby\"}}],\"knowsAbout\":[\"Startup mentoring\",\"Entrepreneurship\",\"Fundraising\",\"Executive mentoring\",\"Mental resilience\",\"NLP\",\"Guided imagery\",\"Hardware startups\",\"Packaging technology\"]}<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8d743a e-flex e-con-boxed e-con e-parent\" data-id=\"f8d743a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97ac661 e-con-full e-flex e-con e-child\" data-id=\"97ac661\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5218e elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6a5218e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Book and the Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14da14 elementor-widget elementor-widget-image\" data-id=\"c14da14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-book-or-vatzel-768x1024.jpg\" class=\"attachment-large size-large wp-image-2617\" alt=\"Aviv Ratzman holding his book Light &amp; Shadow\" srcset=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-book-or-vatzel-768x1024.jpg 768w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-book-or-vatzel-225x300.jpg 225w, https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-book-or-vatzel.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6734ec1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6734ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The book &#8220;Light &amp; Shadow: A Mental Entrepreneurship Journey&#8221;<\/strong> (2026, Hebrew) \u2013 the full personal story: from the decision to leave a secure job at 40, through building Highcon and taking it public, to social entrepreneurship in the Western Negev. A book about the mental side of entrepreneurship that nobody talks about. <a href=\"https:\/\/avivratzman.com\/en\/book\/\">About the book<\/a> \u00b7 <a href=\"https:\/\/avivratzman.com\/en\/read-introduction\/\">Read the introduction<\/a><\/p><p><strong>Radio Kesem 106FM<\/strong> (August 2026, Hebrew) \u2013 an interview about the book, the mental resilience founders need, and the move from tech entrepreneurship to social entrepreneurship. <a href=\"https:\/\/avivratzman.com\/book\/\">Listen on the Hebrew book page<\/a><\/p><p><strong>The Startup++ podcast<\/strong> (Hebrew) \u2013 a conversation about the Highcon journey: from the idea, through fundraising, to the IPO. <a href=\"https:\/\/avivratzman.com\/en\/podcast-how-to-build-a-hardware-startup\/\">Watch the episode<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255becc e-flex e-con-boxed e-con e-parent\" data-id=\"255becc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4a0b2 elementor-widget elementor-widget-heading\" data-id=\"7b4a0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What People Say About Me<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f837a9b e-con-full e-flex e-con e-child\" data-id=\"f837a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0bafc1a e-con-full e-flex e-con e-child\" data-id=\"0bafc1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-350be5c elementor-widget elementor-widget-text-editor\" data-id=\"350be5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color:#E0A526;letter-spacing:2px\">\u2605\u2605\u2605\u2605\u2605<\/span><\/p><p>\u201cYou bring new angles to our attention, shed light on our blind spots and raise them to awareness&#8230; Beyond your management experience, you bring involvement, care and deep understanding.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5ad2b elementor-widget elementor-widget-text-editor\" data-id=\"fc5ad2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ayelet Askozido<\/strong><br><span style=\"font-size:14px;opacity:.7\">Google review, translated from Hebrew<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e65cffc e-con-full e-flex e-con e-child\" data-id=\"e65cffc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9fc25 elementor-widget elementor-widget-text-editor\" data-id=\"8a9fc25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color:#E0A526;letter-spacing:2px\">\u2605\u2605\u2605\u2605\u2605<\/span><\/p><p>\u201cA big thank you to Aviv for advice that creates reality, drawn from rich experience across many fields and a specific expertise in technology ventures. The wise advice and key guidelines we received are now guiding us in the venture we are building.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88392ef elementor-widget elementor-widget-text-editor\" data-id=\"88392ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Yehonatan Ben Simon<\/strong><br \/><span style=\"font-size: 14px; opacity: .7;\">Google review, translated from Hebrew<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4aa011 e-con-full e-flex e-con e-child\" data-id=\"c4aa011\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5210d2 elementor-widget elementor-widget-text-editor\" data-id=\"c5210d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color:#E0A526;letter-spacing:2px\">\u2605\u2605\u2605\u2605\u2605<\/span><\/p><p>\u201cThe talk was fascinating, and Aviv&#8217;s personal journey from the world of high-tech to social action is inspiring. Highly recommended!\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5d125 elementor-widget elementor-widget-text-editor\" data-id=\"fb5d125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Moria Shuker<\/strong><br><span style=\"font-size:14px;opacity:.7\">Google review, translated from Hebrew<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032f602 e-flex e-con-boxed e-con e-parent\" data-id=\"032f602\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa0e364 e-con-full e-flex e-con e-child\" data-id=\"aa0e364\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa89c4 elementor-icon-list--layout-inline elementor-align-center elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6fa89c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Services<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a31cee0 elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a31cee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Can Work Together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b1ea9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"47b1ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Personal mentoring \u2013 business and mental \u2013 and talks \u2013 depending on where you are:<\/p><p><a href=\"https:\/\/avivratzman.com\/en\/early-stage-mentoring\/\">Early-Stage Mentoring<\/a> \u00b7 <a href=\"https:\/\/avivratzman.com\/en\/executive-mentoring\/\">Founder &amp; Executive Mentoring<\/a> \u00b7 <a href=\"https:\/\/avivratzman.com\/en\/light-shadow-mental-coaching\/\">&#8220;Light &amp; Shadow&#8221; Mental-Side Mentoring<\/a> \u00b7 <a href=\"https:\/\/avivratzman.com\/en\/speaking\/\">Speaking<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d552ee e-flex e-con-boxed e-con e-parent\" data-id=\"6d552ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abf0856 elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"abf0856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's Talk <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9420e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ae9420e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A no-commitment intro call<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ded90 elementor-widget elementor-widget-button\" data-id=\"48ded90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/avivratzman.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Aviv Ratzman The &#8220;Light and Shadow&#8221; Approach \u2013 Mentoring founders and executive teams through the real complexity of the entrepreneurial journey \u2013 in the business decisions and on the mental side alike. In 2009 I co-founded Highcon and led it as CEO for a decade: during that time we raised $80 million, reached $50 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-802","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Aviv Ratzman | Founder, Former Highcon CEO &amp; Author<\/title>\n<meta name=\"description\" content=\"Aviv Ratzman is a founder, former CEO of Highcon and author of &quot;Light &amp; Shadow: A Mental Entrepreneurship Journey&quot;. He mentors founders and executives on leadership, growth and mental resilience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avivratzman.com\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Aviv Ratzman | Founder, Former Highcon CEO &amp; Author\" \/>\n<meta property=\"og:description\" content=\"Aviv Ratzman is a founder, former CEO of Highcon and author of &quot;Light &amp; Shadow: A Mental Entrepreneurship Journey&quot;. He mentors founders and executives on leadership, growth and mental resilience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/avivratzman.com\/en\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Advice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/avivratzman\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-24T08:34:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/03\/about.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"372\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ProfilePage\"],\"@id\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/\",\"url\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/\",\"name\":\"About Aviv Ratzman | Founder, Former Highcon CEO & Author\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/avivratzman.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/avivratzman.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/about.jpg\",\"datePublished\":\"2026-03-08T18:27:39+00:00\",\"dateModified\":\"2026-10-24T08:34:02+00:00\",\"description\":\"Aviv Ratzman is a founder, former CEO of Highcon and author of \\\"Light & Shadow: A Mental Entrepreneurship Journey\\\". He mentors founders and executives on leadership, growth and mental resilience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/#primaryimage\",\"url\":\"https:\\\/\\\/avivratzman.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/about.jpg\",\"contentUrl\":\"https:\\\/\\\/avivratzman.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/about.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/avivratzman.com\\\/#website\",\"url\":\"https:\\\/\\\/avivratzman.com\\\/\",\"name\":\"Beyond Advice\",\"description\":\"Leading through uncertainty\",\"publisher\":{\"@id\":\"https:\\\/\\\/avivratzman.com\\\/#\\\/schema\\\/person\\\/77e06eac08143d651ddf939d4db4c108\"},\"alternateName\":\"Aviv Ratzman\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/avivratzman.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/avivratzman.com\\\/#\\\/schema\\\/person\\\/77e06eac08143d651ddf939d4db4c108\",\"name\":\"\u05d0\u05d1\u05d9\u05d1 \u05e8\u05e6\u05de\u05df\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/avivratzman.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aviv-ratzman-profile-square.jpg\",\"url\":\"https:\\\/\\\/avivratzman.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aviv-ratzman-profile-square.jpg\",\"contentUrl\":\"https:\\\/\\\/avivratzman.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aviv-ratzman-profile-square.jpg\",\"width\":760,\"height\":760,\"caption\":\"\u05d0\u05d1\u05d9\u05d1 \u05e8\u05e6\u05de\u05df\"},\"logo\":{\"@id\":\"https:\\\/\\\/avivratzman.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aviv-ratzman-profile-square.jpg\"},\"description\":\"\u05d0\u05d1\u05d9\u05d1 \u05e8\u05e6\u05de\u05df \u2013 \u05d9\u05d6\u05dd \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9, \u05de\u05d9\u05d9\u05e1\u05d3 \u05e9\u05d5\u05ea\u05e3 \u05d5\u05de\u05e0\u05db\\\"\u05dc \u05dc\u05e9\u05e2\u05d1\u05e8 \u05e9\u05dc \u05d4\u05d9\u05d9\u05e7\u05d5\u05df (Highcon), \u05d7\u05d1\u05e8\u05ea \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4 \u05e9\u05d4\u05d5\u05e0\u05e4\u05e7\u05d4 \u05d1\u05d1\u05d5\u05e8\u05e1\u05d4, \u05d5\u05de\u05d7\u05d1\u05e8 \u05d4\u05e1\u05e4\u05e8 \\\"\u05d0\u05d5\u05e8 \u05d5\u05e6\u05dc \u2013 \u05de\u05e1\u05e2 \u05d9\u05d6\u05de\u05d5\u05ea \u05de\u05e0\u05d8\u05dc\u05d9\\\". \u05de\u05e0\u05d8\u05d5\u05e8 \u05dc\u05d9\u05d6\u05de\u05d9\u05dd \u05d5\u05dc\u05de\u05e0\u05d4\u05dc\u05d9\u05dd, \u05de\u05e8\u05e6\u05d4 \u05e2\u05dc \u05d9\u05d6\u05de\u05d5\u05ea \u05d5\u05d7\u05d5\u05e1\u05df \u05de\u05e0\u05d8\u05dc\u05d9, \u05d5\u05de\u05e0\u05db\\\"\u05dc \u05d4\u05e2\u05de\u05d5\u05ea\u05d4 \\\"\u05d0\u05e8\u05e5 \u05d7\u05d3\u05e9\u05d4 \u05e2\u05db\u05e9\u05d9\u05d5\\\" \u05dc\u05d7\u05d9\u05d6\u05d5\u05e7 \u05d4\u05d7\u05d5\u05e1\u05df \u05e9\u05dc \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea \u05d4\u05e0\u05d2\u05d1 \u05d4\u05de\u05e2\u05e8\u05d1\u05d9.\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/avivratzman.com\\\/en\\\/about\\\/\"},\"sameAs\":[\"https:\\\/\\\/avivratzman.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/avivratzman\",\"https:\\\/\\\/www.instagram.com\\\/avivratzman\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/avivratzman\",\"https:\\\/\\\/maps.google.com\\\/?cid=14380162993870234743\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About Aviv Ratzman | Founder, Former Highcon CEO & Author","description":"Aviv Ratzman is a founder, former CEO of Highcon and author of \"Light & Shadow: A Mental Entrepreneurship Journey\". He mentors founders and executives on leadership, growth and mental resilience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/avivratzman.com\/en\/about\/","og_locale":"en_US","og_type":"article","og_title":"About Aviv Ratzman | Founder, Former Highcon CEO & Author","og_description":"Aviv Ratzman is a founder, former CEO of Highcon and author of \"Light & Shadow: A Mental Entrepreneurship Journey\". He mentors founders and executives on leadership, growth and mental resilience.","og_url":"https:\/\/avivratzman.com\/en\/about\/","og_site_name":"Beyond Advice","article_publisher":"https:\/\/www.facebook.com\/avivratzman","article_modified_time":"2026-10-24T08:34:02+00:00","og_image":[{"width":372,"height":385,"url":"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/03\/about.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ProfilePage"],"@id":"https:\/\/avivratzman.com\/en\/about\/","url":"https:\/\/avivratzman.com\/en\/about\/","name":"About Aviv Ratzman | Founder, Former Highcon CEO & Author","isPartOf":{"@id":"https:\/\/avivratzman.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/avivratzman.com\/en\/about\/#primaryimage"},"image":{"@id":"https:\/\/avivratzman.com\/en\/about\/#primaryimage"},"thumbnailUrl":"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/03\/about.jpg","datePublished":"2026-03-08T18:27:39+00:00","dateModified":"2026-10-24T08:34:02+00:00","description":"Aviv Ratzman is a founder, former CEO of Highcon and author of \"Light & Shadow: A Mental Entrepreneurship Journey\". He mentors founders and executives on leadership, growth and mental resilience.","breadcrumb":{"@id":"https:\/\/avivratzman.com\/en\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/avivratzman.com\/en\/about\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/avivratzman.com\/en\/about\/#primaryimage","url":"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/03\/about.jpg","contentUrl":"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/03\/about.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/avivratzman.com\/en\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/avivratzman.com\/en\/"},{"@type":"ListItem","position":2,"name":"About"}]},{"@type":"WebSite","@id":"https:\/\/avivratzman.com\/#website","url":"https:\/\/avivratzman.com\/","name":"Beyond Advice","description":"Leading through uncertainty","publisher":{"@id":"https:\/\/avivratzman.com\/#\/schema\/person\/77e06eac08143d651ddf939d4db4c108"},"alternateName":"Aviv Ratzman","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/avivratzman.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/avivratzman.com\/#\/schema\/person\/77e06eac08143d651ddf939d4db4c108","name":"\u05d0\u05d1\u05d9\u05d1 \u05e8\u05e6\u05de\u05df","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-profile-square.jpg","url":"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-profile-square.jpg","contentUrl":"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-profile-square.jpg","width":760,"height":760,"caption":"\u05d0\u05d1\u05d9\u05d1 \u05e8\u05e6\u05de\u05df"},"logo":{"@id":"https:\/\/avivratzman.com\/wp-content\/uploads\/2026\/10\/aviv-ratzman-profile-square.jpg"},"description":"\u05d0\u05d1\u05d9\u05d1 \u05e8\u05e6\u05de\u05df \u2013 \u05d9\u05d6\u05dd \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9, \u05de\u05d9\u05d9\u05e1\u05d3 \u05e9\u05d5\u05ea\u05e3 \u05d5\u05de\u05e0\u05db\"\u05dc \u05dc\u05e9\u05e2\u05d1\u05e8 \u05e9\u05dc \u05d4\u05d9\u05d9\u05e7\u05d5\u05df (Highcon), \u05d7\u05d1\u05e8\u05ea \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4 \u05e9\u05d4\u05d5\u05e0\u05e4\u05e7\u05d4 \u05d1\u05d1\u05d5\u05e8\u05e1\u05d4, \u05d5\u05de\u05d7\u05d1\u05e8 \u05d4\u05e1\u05e4\u05e8 \"\u05d0\u05d5\u05e8 \u05d5\u05e6\u05dc \u2013 \u05de\u05e1\u05e2 \u05d9\u05d6\u05de\u05d5\u05ea \u05de\u05e0\u05d8\u05dc\u05d9\". \u05de\u05e0\u05d8\u05d5\u05e8 \u05dc\u05d9\u05d6\u05de\u05d9\u05dd \u05d5\u05dc\u05de\u05e0\u05d4\u05dc\u05d9\u05dd, \u05de\u05e8\u05e6\u05d4 \u05e2\u05dc \u05d9\u05d6\u05de\u05d5\u05ea \u05d5\u05d7\u05d5\u05e1\u05df \u05de\u05e0\u05d8\u05dc\u05d9, \u05d5\u05de\u05e0\u05db\"\u05dc \u05d4\u05e2\u05de\u05d5\u05ea\u05d4 \"\u05d0\u05e8\u05e5 \u05d7\u05d3\u05e9\u05d4 \u05e2\u05db\u05e9\u05d9\u05d5\" \u05dc\u05d7\u05d9\u05d6\u05d5\u05e7 \u05d4\u05d7\u05d5\u05e1\u05df \u05e9\u05dc \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea \u05d4\u05e0\u05d2\u05d1 \u05d4\u05de\u05e2\u05e8\u05d1\u05d9.","mainEntityOfPage":{"@id":"https:\/\/avivratzman.com\/en\/about\/"},"sameAs":["https:\/\/avivratzman.com\/","https:\/\/www.facebook.com\/avivratzman","https:\/\/www.instagram.com\/avivratzman","https:\/\/www.linkedin.com\/in\/avivratzman","https:\/\/maps.google.com\/?cid=14380162993870234743"]}]}},"_links":{"self":[{"href":"https:\/\/avivratzman.com\/en\/wp-json\/wp\/v2\/pages\/802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avivratzman.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/avivratzman.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/avivratzman.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/avivratzman.com\/en\/wp-json\/wp\/v2\/comments?post=802"}],"version-history":[{"count":36,"href":"https:\/\/avivratzman.com\/en\/wp-json\/wp\/v2\/pages\/802\/revisions"}],"predecessor-version":[{"id":3004,"href":"https:\/\/avivratzman.com\/en\/wp-json\/wp\/v2\/pages\/802\/revisions\/3004"}],"wp:attachment":[{"href":"https:\/\/avivratzman.com\/en\/wp-json\/wp\/v2\/media?parent=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}