Privacy Policy

Last updated: October 2026

Your privacy matters to me. This document explains what information is collected when you use avivratzman.com, why, who it is shared with, and how long it is kept. The terms of use of the site appear in the Website Terms.

Who is responsible for the information

Aviv Ratzman (sole proprietor, Israel). Email: [email protected] | Phone: +972-54-2300354

What information is collected

Information you give me:

Contact form: full name, email, phone (optional) and the content of your message.
Buying the printed book: the purchase is made on Grow’s payment page. Name, phone, email and shipping address are provided to Grow for payment and delivery. Credit card details are provided to Grow only and do not reach me.
Direct contact: information you send me by email, phone or social media.

Information collected automatically:

Browsing data: browser and device type, pages viewed, referring site and general location. This is collected with Google Analytics and Microsoft Clarity. You can decline this in the cookie banner.
IP address and technical data: kept in the security logs of the site and of the hosting and protection providers, to protect against attacks.

You are not legally required to give me any information, but without a name and email I cannot get back to you.

How I use the information

To reply to enquiries and schedule intro calls and meetings.
To handle book orders (through Grow).
To send updates and professional content – only if you ticked that you want them. You can unsubscribe at any time using the link at the bottom of each email or by contacting me.
To understand how the site is used and improve it (statistics).
To keep the site secure and comply with the law.

Who the information is shared with

I do not sell personal information or pass it to third parties for marketing. It is shared only with service providers that help me run the site, and only as needed:

Namecheap – hosting the site and its forms.
Cloudflare – site protection and speed.
Google (Google Analytics) – browsing statistics.
Microsoft Clarity – heatmaps and anonymous session recordings (clicks, scrolling and mouse movement) to understand how pages are used and improve them. Form fields are masked in recordings.
Grow – payment processing for the printed book.
Ivrit (e-vrit) – purchase of the digital book, on their site and under their policy.
Wordfence – site security.
An email service – sending updates to those who agreed to receive them.

Transfers abroad: some providers, including Google, Microsoft and Cloudflare, store or process information on servers outside Israel, among others in the United States and the European Union.

Cookies

The site uses cookies that are necessary for it to work. The site also uses statistics tools (Google Analytics and Microsoft Clarity). You can decline statistics cookies in the cookie banner, change your choice at any time, or block cookies in your browser settings.

How long information is kept

Enquiries from the site: up to 3 years from the last contact, unless a working relationship is formed.
Client details: 7 years, as required for tax purposes.
Mailing list: until you unsubscribe.
Google Analytics data: 14 months.
Microsoft Clarity data: 13 months (recordings are kept for 30 days).

Information security

The site is protected by an encrypted connection (HTTPS), security tools and backups, and access to information is limited to what is necessary. However, no system is completely secure.

Your rights

Under the Israeli Privacy Protection Law you may review the information kept about you, ask to correct inaccurate information, ask to delete information, and ask not to receive marketing emails. To exercise these rights, write to [email protected], and I will reply within 30 days.