Early-Stage Mentoring for Founders

I don’t come with ready-made answers. I go deep into your challenges with you – thinking together, so you can make clear decisions even when nothing is certain.

Build the Foundation Before You Sprint

Early-Stage Founder Mentoring

Focused, personal mentoring for founders in the early phases – product, need, market, marketing, and finance. Most early-stage founders rush forward without the right foundation in place.

What's included:

Founders beginning to develop a product
Anyone building an early-stage business model
First-timers navigating marketing and finance
Founders who want to avoid critical mistakes and wasted resources
Business owners building something new
Employees considering going out on their own
Anyone with just an initial idea – we will develop it together

The Questions We'll Answer Together

The goal of mentoring is to give you tools to make decisions. These are the questions we will work on together:

Are you mentally ready? How prepared you are to set out on the entrepreneurial journey: the passion, the willingness to give up today’s security, and the ability to hold on through the ups and downs.
Is there a real need? Whether the problem you are solving exists, and who lives with it every day. 3 checks before starting a startup
Is there a market? Who the customers are, how many there are, and what they do today instead of using your solution.
What is the right pricing? How much customers are willing to pay, and how the price fits your costs.
How do you go to market? Who you approach first, through which channels and with what message.
What is the initial financial plan? How much money you need, how long it lasts and when you need to raise. How to build a financial plan
What is the MVP? The minimal product that proves the idea, without reinventing the wheel.
Are you ready to raise capital? When to raise, from which type of investors, and how to prepare your story, deck and answers to the hard questions. What investors really test in a meeting

How It Works

Intro call – no commitment. We check together whether and how it makes sense to work together.
First meeting: the current picture and a plan – we understand the venture and its challenges, and build a work plan.
One-hour sessions – on Zoom or in person. Usually 3 to 10 sessions, as needed.
Work between sessions – you prepare materials from session to session, and I reflect the situation back to you, like a mirror, so you can make decisions and understand where you stand.

What founders I've worked with say

★★★★★

“You bring new angles to our attention, shed light on our blind spots and raise them to awareness… Beyond your management experience, you bring involvement, care and deep understanding.”

Ayelet Askozido
Google review, translated from Hebrew

★★★★★

“A big thank you to Aviv for advice that creates reality, drawn from rich experience across many fields and a specific expertise in technology ventures. The wise advice and key guidelines we received are now guiding us in the venture we are building.”

Yehonatan Ben Simon
Google review, translated from Hebrew

Frequently Asked Questions

How much does mentoring cost?

The price is set in the intro call, based on the scope of mentoring and the stage of the venture.

How long does mentoring take?

Usually 3 to 10 one-hour sessions, on Zoom or in person.

What is the difference between a mentor and a consultant?

I don't come with ready-made answers. You prepare materials from session to session, and I reflect the situation back to you – a mirror that helps you make decisions and understand where you stand.

I don't have a fully formed idea yet. Is this for me?

Yes. We can develop the idea together, starting with testing the need.

Is this only for startups?

No. Mentoring also suits business owners building something new, and employees considering going out on their own.

How do I get started?

With an intro call, no commitment.