In short: In this Startup++ episode (in Hebrew) I tell how we built Highcon, a hardware startup that raised $80 million and went public. The four key lessons: listen to customers before making a single screw, bring in strategic investors, hire people who are smarter than you, and build mental resilience.
People often ask me what separates a dream from reality in entrepreneurship. I joined Kirill Ioannidi on the Startup++ podcast for an open conversation about the complex journey of Highcon – from the first idea to products running at customer sites.
Note: the episode itself is in Hebrew. The key takeaways are summarized below in English.
In the episode we distilled the main lessons I learned along the way:
The iron rule: why you must not make even a single screw before listening to customers.
Raising capital for hardware: how to find strategic investors and what really makes them open their wallets.
Human capital: why it matters to hire people who are smarter than you and are not afraid to hold up a mirror to you.
Mental resilience: how to ride the entrepreneurial roller coaster without losing your backbone.
This conversation touches exactly the points where the line between success and failure runs. You are welcome to watch and share your own insights with me.
Watch the full episode (in Hebrew):
